First intervention at the Villa Medici for the Notte Bianca, the Billboards series is using mass communication tools and vocabulary for spreading controversial messages on our recent dwelling and lifestyle changes.
First encounter with an anonymous audience, the Billboards will be developed as a marketing campaign spread in the suburbs of Rome, where the housing conditions are ruled by sprawl and volume property developers.
Billboard#01 : What If Your Home Is Never Yours ?
The multiple aspects of the housing crisis are creating a segregative geography within urban centres and peripheries. Living somewhere is less a choice than a series of consequences. Thus, the home ownership models is still promoted as an ideal, it has ceased to be a reality for millennials who are not attracted and can not afford to own their home.
Billboard #01 is a meme of a real estate industry advertising – 4X3 meters billboard and bold slogan – to provoke questioning about the possibility of new models of living and social contract.
Billboard#02 :
The tree hiding the forest
The omnipresence of the environmental discourse in the media has let us believe in a paradigm change. However, the natural artefact is struggling to challenge financial and political inertia. The architecture discipline is not escaping this paradox. The ecological discourse is spreading in architecture competitions and political discourses, but lobbies and industries’ pressures are slowing down the raise of sustainable method of conception and construction.
Billboard #02 is a painted idealised version of a forest, alarming on the struggle to create long term and sustainable method of producing homes.
similar project
??
First intervention at the Villa Medici for the Notte Bianca, the Billboards series is using mass communication tools and vocabulary for spreading controversial messages on our recent dwelling and lifestyle changes.
First encounter with an anonymous audience, the Billboards will be developed as a marketing campaign spread in the suburbs of Rome, where the housing conditions are ruled by sprawl and volume property developers.
Billboard#01 : What If Your Home Is Never Yours ?
The multiple aspects of the housing crisis are creating a segregative geography within urban centres and peripheries. Living somewhere is less a choice than a series of consequences. Thus, the home ownership models is still promoted as an ideal, it has ceased to be a reality for millennials who are not attracted and can not afford to own their home.
Billboard #01 is a meme of a real estate industry advertising – 4X3 meters billboard and bold slogan – to provoke questioning about the possibility of new models of living and social contract.
Billboard#02 :
The tree hiding the forest
The omnipresence of the environmental discourse in the media has let us believe in a paradigm change. However, the natural artefact is struggling to challenge financial and political inertia. The architecture discipline is not escaping this paradox. The ecological discourse is spreading in architecture competitions and political discourses, but lobbies and industries’ pressures are slowing down the raise of sustainable method of conception and construction.
Billboard #02 is a painted idealised version of a forest, alarming on the struggle to create long term and sustainable method of producing homes.
similar project
??